The extent of implementation of the blue ocean strategy in jordanian commercial banks

This study aimed to investigate the blue ocean strategy and the extent of implementing it in Jordanian commercial banks. In order to achieve the objectives of this study, a questionnaire was developed to measure the study’s variables.
The study’s population consisted of commercial banks operating in Jordan. The study adopted a comprehensive approach due to the small size of the study’s population. The researcher has concluded several results, which are represented in the following:
1. There is a high degree of implementation for the blue ocean strategy by Jordanian commercial banks.
2. There is a high degree of implementation for the process of elimination as being one of the dimensions of the blue ocean strategy by Jordanian commercial banks.
3. There is a high degree of implementation for the process of reduction as being one of the dimensions of the blue ocean strategy by Jordanian commercial banks.
4. There is a high degree of implementation for the process of raising as being one of the dimensions of the blue ocean strategy by Jordanian commercial banks.
5. There is a high degree of implementation for the process of innovation as being one of the dimensions of the blue ocean strategy by Jordanian commercial banks.

As for the study’s recommendations, they pointed out that Jordanian commercial banks must focus on acquiring entrepreneurial knowledge that is related to the activities of the blue ocean strategy. Furthermore, Jordanian commercial banks should help and encourage the members of their own work team to gain experience in applying the blue ocean strategy. Those members should also select what fits the nature of these banks’ works. Furthermore, those members should develop strategic plans to apply the blue ocean strategy positively to achieve a competitive advantage for Jordanian commercial banks.