“The Media and Entertainment” is the most dynamic and proactive sector attracting millions of people and reaching every nook and corner across the world. It is striking and fascinating, how we sometimes find it excessive and repulsive. Often it is considered an all-powerful tool for information, entertainment, education, and persuasion. Its power not only influences the audience, but also involves the role within the broad framework of the social, cultural, political, and economic power structures in society and consequently touching and shaping the lifestyles of the audience.
“The Media and Entertainment” has emerged in the forms of imagery, sounds, and visuals, which produce the apparel of everyday life, by dominating leisure time, shaping political views and social behaviour. It provides the materials out of which many people construct their sense of class, ethnicity, and race of nationality, culture, tradition, and in turn, they result in culminating to the convergence of a lifestyle. It also shapes the prevalent view of the world and the deep-rooted values. It creates identities whereby individuals indulge in activities, which reflect the contemporary techno-capitalistic societies, evolving into a new form of global culture.
Impact Factor
2022: 6.012
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