Advertisements of electronic products and its impact on the buying behaviour of consumers of aligarh city

India is having a big market and a wide range of electronic products of both local and global brands. These electronic brands are constantly upgrading their products in terms of quality and technology to meet the requirements of the consumer’s. There exists a very stiff and tough competition among the companies operating in the Indian Electronic market. Moreover, these companies are spending huge amount of money on advertising their products for gaining new consumers and capturing the market. Advertisement is the important component of marketing as it affects the buying behaviour of individual as consumers. Therefore, the aim of the study is to find the impact of advertisement of electronic products on the buying behaviour of the consumers belonging to the Aligarh city. It was found that advertisement affected learning of consumers and also resulted in forming consumer’s attitude. The result showed that consumers of Aligarh city were influenced by the advertisements as these advertisements of electronic products made an impact on their buying behaviour.