Marketing channels of garlic: a case of ratlam district of madhya pradesh

The study was undertaken to analyze the marketing system and post harvest practices of garlic both at farmers and trades level. Three marketing channels were identified in garlic marketing. The study indicated that longer marketing channel gave lesser share to farmer than shorter channel. The study indicated that shorter channel showed less marketing loss and longer channel it was high. High price gap was found between farmers and consumers level. The intermediaries sorted decayed and removed the outer loose shell of garlic before marketing. Farmers faced the problem of traders collusion, fluctuation in garlic unit price, no display of proper marketing information, lack of storage in market yard as well as storage facility in marketing information, lack of storage in market yard as well as storage facility ect.