Consumer perception of the features and usage of electronic wallets

This study attempts to find out the behaviour of customers while searching for a product on Electronic wallets. To see how customer experience is related to the internal search system of Electronic wallets. The customers can search for the product through navigation or through the search tab on the ecommerce site. The search on the search panel can be of two types brand specific search (e.g. Vero moda, Levis, Samsung etc.) or category specific search (e.g. Top, Jeans, mobile etc.). Electronic wallets is one of the largest digital goods and M-Commerce platforms. The company is driven to give customers maximum satisfaction and superior customer experience. Electronic wallets is India’s largest e- wallet service that provides premium payment solutions to the e-commerce websites using its RBI approved wallets. One97 provides all kinds of mobile services to millions of Indians through its telecom application cloud platform.Customers are usedto finding results quickly and mainly from search engines, and will expect a similar experience on e-commerce sites. The search on the search tab can be of two types brand specific search (e.g. Vero moda, Samsung etc.) or category specific search (e.g. Top, Jeans etc.). Customers can use any of the search type according to their convenience. Internal searches are very important, they account for most of the Gross Merchandise Value (GMV) of the company.