Strategy of struggle: traditional market vs modern market in indonesia

Traditional markets have lived and given life for centuries In various big cities in Indonesia, especially in Surabaya, small traders in traditional markets are increasingly squeezed by the increasingly modern mechanisms of trade and economic behaviour. This study aims to examine the powerlessness of traditional markets can occur due to various causes both internal and external causes. This research uses a combination of qualitative and quantitative methods with the foundation of the concept of helplessness indicators.