The study conducted on a random sample of 75 respondents selected from Solan Town of Himachal Pradesh in order to determine their attitude towards cashless transaction revealed that a majority of the respondents (57.33%) had Neutral attitude towards cashless transaction. Only 27 percent of the respondents were found to have Favourable Attitude towards cashless transaction. Flexibility in payment followed by quick mode of payment, privacy of information, convenience/ Comfortability, ease of use in payment and rebate / discount on cashless transaction etc. were found to be the prominent aspects while taking decision for making cashless transaction. Regarding association of respondents’ selected socio-personal traits with their Attitude on cashless mode of payments, it has been observed that there was no significant association of respondents’ Age, Gender, Educational Status and Occupation with their Attitude on cashless mode of transaction indicating, thereby, that the Attitude on cashless mode of transaction was independent of these four variables. Hence, the study implies that sincere and concrete steps need to be taken by the Government authorities for promoting cashless transaction among the people, through the use of short duration training programmes and mass media approach.
Impact Factor
2022: 6.012
This work is licensed under a