Multiple regression model in estimating relationship among select variables of trading entrepreneurs in edappadi town

Trading entrepreneurs role in selling goods carries vital importance. He / she contributes sincere efforts in making sales in his / her concern. Keeping this idea in the mind of the researcher, made an attempt to identify the relationship exist among the variables selected for this purpose. Seventy-five pertinent sample respondents contributed their views and the same was used as primary data for data analysis. Collected data was analysed using multiple regression analysis and suitable suggestions were made based on the findings of the study.