The media boom : the journey from the traditional media to the internet

The planet has known a lot of inventions that attracted human beings’ attention and changed their lives either to the better or the worse. An absolute revolutionary technological innovation is the Internet; an innovation that modified all the traditional norms that other media do have. Internet was easily adopted by simple people, by journalists, by academicians in their scientific cursus and for sure by companies and brands. This article exposes the journey of media from the classical ones to the Internet ; it highlights the unique characteritics of this new medium compared to the traditional media starting from the apogee of the consumactor and his new role in the brands’ management till reaching its power to anthropomorphize the brand and infuse it with human traits that makes it closer to its fans.