Marketing strategy of patanjali ayurved limited - a tale of person, patriotism, price, pomotion, parenting, and beyond

This exploratory research paper tries to identify the intrinsic expansion and sales strategies of Patanjali Ayurvedic Limited. Integrated marketing communication has worked exemplarily well for this company. Success of the company is based upon the cohesive forces of theme of promotion, brand association with a personal brand, discounted prices and expansion under successful parent brand. A careful use of these success variables sets an example in front of industries and academia. However paper has identified some variables which could pose a threat in the success story of this brand