Seed plantation is an important part in the farming activity. In the present condition maximum farmers are sowing the groundnut seeds manually and machinery usage is very less. The new seed sowing product designed is considered with various parameters of customer needs like size, seed sowing for a specific distance, type of mechanism, ergonomics consideration and spare parts availability in the local areas are the important parameters. The purpose of this research is to study about groundnut cultivation and its economic analysis. The concept is generated and created in 3D virtual model and the final concepts are selected using PUGH matrix method. The wheel base and engine with gear box with handles can be attached for multipurpose cultivation. The concept of seed sowing attachment designed for groundnut is very simple, easy to assemble and disassemble and with low cost. The main parts are fly wheel to pick the groundnut from the drum and dispersing in specific distance, and then pass through the pipe by means of gravity. From the ethnography study, it is found that about 63% of the farmers are using traditional method of groundnut seed plantation and 37% farmers are dependent on machineries. The conventional method of seed sowing involves manual method, which disperses 2 to 3 seeds in the same place causing high labour cost and time consumption. This problem can be overcome by using developed new concept. This product being economical fulfils the medium and small farmers needs and also reduces the human effort.