Banking sector is the lubricating wheel of modern economy and E-banking is one of the emerging trends of the banking industry which is not quite common yet in a developing country like India so it provides a lot of scope for research. This study examines the level of customer perception towards e-banking products in Kozhikode and Malappuram. To serve the objective descriptive research design is used and primary data is collected from 150 respondents with the help of questionnaire. Data is analyzed with the help of weighted arithmetic mean and t- test and it has been concluded that there is no significant difference between the consumer perception towards electronic banking products on Kozhikode and Malappurm respondents. Based on these findings, conclusions were drawn and some feasible recommendations were made.
Impact Factor
2022: 6.012
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